I’ll bet your work day is packed. You have meetings, colleagues stop by with questions. There are all sorts of distractions.
So what is the best time to call on a prospect? Their day is probably a lot like yours.
Why is the best time to call so early or late in the day? Simple. Most executives start their day early and end late. They are at the office far past 6:00 pm. I know I am. The only times I leave early are when I have another appointment that I have to get to.
Before and after normal work hours, most of their staff is gone. That means they are in the office and usually not as distracted. That’s the best time to reach without getting a quick brush off or having to talk your way past the gatekeeper.
If you run your own business, you know exactly what I am talking about. Who leaves to go home at 5:00? Very few executives do that.
If they aren’t in their office, they are certainly checking email when they wake up and before they go to bed. And when your message has less to compete with (i.e., fewer other emails they have to scroll through compared to what they get during the day), you stand a higher chance of getting a response.
In fact, my company, MailerMailer, just released our latest email marketing metrics report based on data from 1.2 billion email messages. We found that emails sent during off-hours generate the highest number of clicks on links within the message.
In other words, reaching people before or after hours gives you the best odds in getting their attention. Not only is it the best time to call, but is also the best time to send them email.