You’re busy. You probably have a “to do” list to keep you on task. The tighter your focus is during the day, the more you can accomplish. That means you have to let some things go by the wayside. We rarely create a written list of things to ignore, but we store all of them in our minds.
My ignore list is shaped through the prism of knowing what is most important in growing my business: acquiring new customers. If something comes up that isn’t focused on business development, I tend to ignore it because it will not help me achieve my goal.
By ignore, I don’t really mean to completely ignore doing something that needs to be done, just delegate it or put it off for after-hours work. For example, I don’t enjoy doing bookkeeping work so I hired someone else to do that. Also, my company gets so many customer support calls each day that I need a team to manage the volume. I’m always available for special cases, but most calls are easily supported by others.
The things I don’t focus on during the day allow me time to concentrate on the things that I need to focus on, the things that will help my company grow, the things that need to be done during normal work hours.
Here is my ignore list. I usually do these tasks during off-hours:
- Bookkeeping review (I have a bookkeeping team who handles day to day tasks)
- Catching up on my blog reading
- Reviewing reports
- Tweeting (I often schedule posts to go out throughout the day)
- Basic research for competitive analysis
- Administrative tasks that I can’t delegate to someone else
My role during work hours is to generate new business, form partnerships and figure out other ways to grow the company. Anything else gets put on my ignore list till later.