Charting your course plays a major role in the luck you bring to your business. This week, I conducted my company’s annual business planning process and review sessions. It took about 3-4 hours each day over 2 days. The business planning process for an existing business, one that has products and services and customers, is usually different than one for a new enterprise. Existing businesses have to take into account the needs of current customers as well as figure out how to get new ones.
Here is the business planning process we use to hammer out our plan:
- Discuss last year’s accomplishments and shortcomings, including “small wins”
- Review our mission and values that shape what we tackle going forward
- Review current status of and new ideas for each component of the business
- Products and services
- Customer Service
- Rank the large list of activities we come up with based on estimated time involved to complete and impact to our customers and business
- Prioritize the activities we feel will result in the biggest bang for the buck
This exercise results in a one-page action list that we review a few times a year to 1) see if we are on track and 2) see what needs to change. It has been a very useful way to crystallize our collective thoughts and get everyone rowing in the same direction – and that leads to good luck. It is not a 15-20 page document, just a list – see the screenshot below. I’ve blurred out our actual tasks, but you get the idea (D=just about done, 1-5=priority order, WL=wait listed).
You can take this action list and create a goal list for each team member involved. Short action lists like this are easy to pin on your wall so you are reminded of your key points of focus throughout the year. Mine hang right next to me and are filled with short notes I scratch in as the year goes by. The best feeling is checking one of those items off the list!
Toss your new year’s resolutions. You probably won’t stick with them.
I’ve been getting lots of email newsletters with tips on how to plan for 2013. I’ve found that Chris Brogan’s 3-word annual theme is by far the best approach. It’s simple. You just have to remember 3 words. And each of the words you pick will have meaning to you.
I expanded my list of 3 words to have one set for my personal life and one set for my business. Here are my personal growth words for 2013:
My old boss used to say that gravity is the most powerful force in the universe. Over the years, everything gravitates to the storage room in the basement. My storage room has been cluttered for too long. During the holiday break, my wife and I got rid of the junk we collected. It appeared to be a daunting task when we started so we took it one section at a time, removing unwanted objects to haul off. By the end of the day – and it was a long day – our storage area was completely cleaned out. Everything was on shelves and fully organized. The best part: it decluttered our minds. I’ve got lots of other areas at my home and office that could use a clean-up so the term “declutter” to me in 2013 means to work on something every weekend until I’m satisfied. This week, the target was my email inbox, which is now fully decluttered. My goal is to be completely decluttered by March 31.
I try to exercise regularly, but sometimes I allow myself to slip on my routine. I’ll then feel guilty about it so it’s a no-win situation – I might as well just do it. Between managing work and a family life with young kids, time can easily escape. Of all of the different types of workouts I’ve done, I’ve found running makes me feel the best. It also provides me with the best return for the time invested. Every time I jog, I feel like I cleaned my body from the inside. I breathe better, have a stronger focus and bubble with creative ideas. It makes me happy and productive. Run has a dual meaning. When I set my eyes on a goal, I want to make sure I don’t put obstacles in my own path or subconsciously slow down. So, “run” in 2013 to me means two things: 1) physically run every week, 2) keep pushing myself hard until I achieve a goal I set.
I love reading. It’s the fastest way to building new skills. I read magazines and blogs all the time and pick up a lot of new ideas that help in growing my business. I find that I do most of my book reading over the summer. My weekends are slower then and I enjoy going out on my deck in warmer weather to relax with a tasty beverage and a good book. So I got to thinking: if I enjoy that feeling so much, why don’t I do more of it year-round instead of in the summer? It prompted me to put “read” to round out my top 3 words for 2013.
Here are some other words and possible meanings that you can use as you develop your own 3-word plan for 2013:
- Start – stop just talking about starting a company, do it
- Analyze – evaluate detailed metrics for my business so I make informed decisions
- Content – write articles to share my knowledge with clients and have a long lasting impact that showcases my expertise
- Publish – write a book and get it published on Kindle
- Fund – pitch investors and get financing to grow my business
- Mingle – join an online dating site to meet my match
- Laugh – throw at least one party every quarter to enjoy a glass of wine with my friends
- Hawaii – save for and plan a vacation to Hawaii
- Participate – find out about openings on local boards or commissions in my county and apply to become a member; plan a strategy to run for a local political office
So forget your new year’s resolution. Create a theme instead. It’s only 3 words so it will be easy to remember. Paste your words on your bathroom mirror so you are reminded of your theme every morning and night. Want something a little longer? Read my big list of sample goals. You will have an amazing 2013!