Just did a webinar last week that you might find useful if you are responsible for growing your business. While the examples are IT related, the concepts span all forms of business-to-business marketing.
I just released a new book, The IT Marketing Crash Course: How to Get Clients for Your Technology Business. If you provide any type of technology consulting services, this book will show you how to get more leads and close more sales. It’s filled with tips from technology company owners and executives who are generating hundreds of new, qualified leads.
It is available on Amazon in Kindle and print formats. At the time of this writing, the book was ranked #1 on Amazon in 3 business categories and #16 overall for all business books on Kindle.
The 138-page book includes strategies, checklists, examples and action plans that lead to new customers. It is filled with stories from technology business owners and executives who describe how they are generating hundreds of qualified leads through clever marketing tactics. Topics include:
- The best non-sales questions that lead to more sales
- Honing your marketing message so it resonates with prospects
- Pricing strategies that make it easy for clients to buy your services
- The most powerful ways to build and leverage your network
- What to put in your emails, blogs and website to hook new clients
Some sales strategies only talk about going after the lowest hanging fruit – the people who are ready to buy and are just trying to pick a vendor. But that leaves out a much larger block of the market – people who could be your customers, but just need a little nurturing… so as you get them to be sales-ready, they think of you first.
Learn what you need to know and do to get prospects to find you, like you and buy from you.
You will grow your business.
Download it now!